David Eckoff, VP of New Product Development & Innovation at Turner Broadcasting was a memorable speaker at PodcampSoCal.
He shared that there is just one question to ask when evaluating the success of a social media project – Do you know what that is?
The one question to ask your audience is…….
“Would you recommend this to a friend or colleague?” Rate 0 to 10.
Those that rate it 9-10 are Promoters (they create “buzz” and are the most important to build an audience and community)
7-8 are Passive
0-6 are Detractors (which create the opposite of a “buzz” and will keep people away).
This is why getting feedback is key. And to get feedback, you must be connected to your audience. Check out MyChingo. It allows people to give you audio feedback very easily from your site. It is quick and easy for them, and perhaps you will want to insert this audio feedback into your podcast.
